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Printed Marketing Publications

• You have the company message, the colors, the fonts, the logo, the emotions and the target audience. The question is how to apply all of these things into a successful branded marketing campaign. Printed marketing materials are the backbone of any branding effort, because it's the best way to put your company right in front of your ideal customers.
  
  Corporate identity package
  The corporate identity package is first time people encounter your brand. Corporate identity packages offer the critical repetition crucial to a successful campaign. A solid corporate identity package includes business cards, letterhead, envelopes, brochures and presentation folders. The beauty of the corporate identity package is that every single piece of correspondence you issue to customers carries your company's image and reinforces your message.
  
  Direct mail
  Direct-mail campaigns exemplify the best of well focued Content Marketing. They deliver your message right into the hands of your best prospects. Direct mail can be anything from simple postcards and flyers to 80-page catalogs and multi-piece sales letter packages. Branding that burns your company's message into your customers' minds through direct-mail repetition.
  
  Press releases
  Press releases should be printed on company letterhead and distributed to the media. Press releases are powerful content marketing tools, because, if your news is printed, you gain unbiased third-party validation and the potential to reach customers you didn't know you could have.
  
  Point-of-sale displays
  Simple take-away POS displays such as a coupon book, brochure or even a menu provide wonderful guerilla campaigns, because they are voluntarily picked up and taken home.
  
  Stickers
  Stickers offer the most fun perhaps the most creative branding opportunities. If you can, come up with an appealing custom-made sticker design that customers will want to stick on notebooks, car bumpers, filing cabinets — you name it.
  
  Calendars
  Want others to look at you every day, all year long? Distribute free calendars to your customers. This is one of the easiest and most effective branding strategies simply because calendars have intrinsic value — people like to stay organized.
  
  When developing a Content Marketing campaign, it is imperative keep your campaign fresh with a continal flow of well written, well produced publications. This is true since your customers will equate the quality of your promotional pieces to the quality of your company.